A commercial illustrator is an artist who creates images for commercial purposes. This means their artwork is used to sell products, services, or ideas. Till skillnad från fina konstnärer som främst fokuserar på estetiskt uttryck, arbetar kommersiella illustratörer inom parametrarna för en klients kort och strävar ofta efter ett specifikt meddelande eller en visuell stil.
Their work might appear in:
* Advertising: Print ads, billboards, brochures, flyers
* Packaging: Product labels, boxes, containers
* Editorial: Magazines, newspapers, books
* Websites and digital media: Banners, icons, infographics, social media content
* Motion graphics: Animated sequences for videos or commercials
Kommersiella illustratörer är ofta specialiserade i en viss stil (t.ex. vektorillustration, fotorealistisk rendering, tecknad film) eller ämne (t.ex. mat, mode, teknik). They need strong communication skills to understand client needs and deliver the desired results within deadlines and budgets. They frequently collaborate with art directors, designers, and marketing teams.
